Morgan Stanley analyst Brian Nowak believes ad sales will only grow bigger with Instagram’s promise as an e-commerce tool. In raising his price target on Facebook shares to $195 from $190 on April 9, Nowak estimates Instagram could add $4 billion in incremental sales by 2021 as advertisers and companies connect purchases to their digital apps.
— Read on www.barrons.com/articles/facebook-stock-is-up-because-its-earnings-report-was-mostly-positive-51556138491
The public internet as subsumed into private corporations. That said, it’s unclear to me how Instagram becomes an ecommerce platform. The issue that breaks all of these platforms is fulfillment. I just don’t see what they bring to the table in that regard.