About

I am the Director of the EMU Center for Digital Engagement and its Digital Summer Clinic. He founded the Center and Clinic in 2015. In 2012, he launched EMU’s Digital Marketing Workshop, soon to be in its twelfth running. In addition to directing the center and the clinic, Bud is a professor of Integrated Marketing Communications at Eastern Michigan University’s College of Business.  Before coming to EMU, Bud was a professor at University of Michigan’s Ross School of Business. Early in his career, Bud worked at Deloitte Consulting, Arthur D. Little, and Catholic Relief Services. Bud has a BS from Georgetown University, an MBA from the Wharton School, and a PhD from Carnegie Mellon University. Bud has lived and worked in North America, Europe, Asia, and Africa.